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Liliana Aranda is the founder of Faces By Liliana and has a long and successful career in skincare, spa services, and the development of skincare products and devices. She also has a diverse background in advertising and entertainment, too! 

A graduate of Cinta Aveda Institute in San Francisco; her other degrees and education include a Bachelor of Fine Arts in Advertising; a Graduate of Academy of Art University in San Francisco; and is currently enrolled at Harvard University School of Business in the Entrepreneur Program.   

She is a three-time Cinta Aveda Top Retail Sales Award winner, Skin Games Top 10 Lash Artist, is an educator for multi-award-winning Hale & Hush Sensitive Skincare, and was made a mentor as part of the Nasdaq Entrepreneur Center Mentor Makers in 2021. 

She has contributed insightful content for: 

  • Associated Press
  • Businessweek
  • The San Francisco Examiner
  • DAYSPA Magazine
  • Skin Inc. Magazine
  • Parenting Magazine
  • Men’s Fitness Magazine
  • New Jersey Bride & Groom Magazine
  • The Boston Globe
  • Wall Street Business Report
  • USA Today
  • Bloomberg News
  • KNBR AM 680 Sports Radio
  • KFOG 104.5FM Radio
  • Yahoo! Sports
  • Yahoo! Finance

and over 150 magazines, websites, newspapers, and radio talk shows. 

As a charter member of Nasdaq Entrepreneur Center’s Women’s Entrepreneurial Circle Program, she is an advocate for women and women entrepreneurs. She has also been the leader of the "​Think And Grow Rich" ​Facebook​ L​ive Workshop since 2015. 

Liliana has been the featured guest as a skincare and spa leader on The Esthetician Mentor, Fearless Beauties Podcast, Six-Figure Esthetician, Million $ Esty, and the WokeLeader Podcast all within the skincare and spa industries. She has also contributed to DAYSPA Magazine, Skin Inc. Magazine, and Skin Deep Magazine.

Liliana Aranda’s knowledge and experience make her one of the top leaders in the skincare and spa industries. 


  • 3-time Cinta Aveda Top Retail Sales Award winner 
  • The Skin Games Top 10 Lash Artist 
  • Educator for multi award-winning Hale & Hush Sensitive Skincare